Archive for May, 2008

Becoming A Master Baiter

link baitIf you’re a blogger, you have no doubt heard about link baiting – in other words link baiting is much like a viral campaign.

According to ProBlogger:

The term linkbaiting is a one that seems to have surfaced over the past 12 or so months and that is used by webmasters to describe a variety of practices – all of which seek to generate incoming links to a website or blog from other sites.

It is actually a difficult term to be definative about as it covers a lot of different practices ranging from running awards or competitions, through to writing attacking posts on high profile bloggers in the hope of them biting back and linking to you, through to providing other bloggers or site owners with tools (with embedded links back to your own site) that they can put on their blogs (we’ll run through more linkbaiting techniques in one of my next posts in this series).

According to the definition provided by Wikipedia (for the term viral marketing):

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses.

The end result is that the webmaster/blogger is trying to generate buzz for their site/product/service and use various methods available to them to generate the buzz.

Link baiting could be as simple as running a contest where there is lots of money and prizes available – similar to the contest run over at Winning the WebCraziest Internet Marketing Contest You’ve Ever Seen – $14,575 in FREE Cash & Prizes (note that this contest is now over).

Giving stuff away is one of the best ways to get those valuable inbound links from authority sites.

Another example – John Cow ran a contest not too long ago where you could win an XBOX360 Elite and a Copy of Grand Theft Auto 4.  Another great example of link bait – you can bet that there are numerous searches done daily on XBOX or WIN AN XBOX.  Every individual, webmaster and their dog must have been gunning to win the XBOX – not only that, you can bet that webmasters were promoting heavily!

Running a contest is a great way to get those valuable inbound links – done right, it doesn’t need to cost you anything other than the time and effort needed to organize such an event for your website.

What else can get you inbound links?  What other forms of link bait are there out there?

  • Giveaways – tools, FREE premium wordpress templates and themes, plug-ins and widgets all are great link baits.  If you can provide webmasters with useful, fun or cool tools — they can quickly achieve “viral” status and you will get hundreds and even thousands of webmasters downloading the tool.

There are several other methods: lists (top 10 lists, top 100 lists, top reasons why, top reasons why not too – did you read my post on an endless supply of blog posts using lists?), awards, contests (we focused on contests in this post), quizzes/surveys — these always seem to draw visitors in.

ProBlogger has a more detailed list of 20 Linkbaiting Techniques that you can find by visiting ProBlogger, the post is a few years old — but the techniques will work as well today as they did when they were first discussed.

There is an excellent article on SEO Book entitled “Digg is for Dweebs: Free Link Bait Ideas” – well worth the read.  What made this post especially beneficial were the comments.  An offer was made to those that commented on the post:

Can’t think of a link bait idea for your topic? Tell me your topic in the comments of this post and I (or a hip SeoBook.com reader like Brian Clark) will reply with one or two ideas.

That post generated several pages of comments.  The one that I liked was to take a negative topic and put a positive spoin on it to try and generate link bait.  Here is the comment, followed by the suggestion:

Comment:

Aaron,

I have a online rental site where visitors and see and post rental homes.

I am working a link bait tool right now for my site, but I am always looking for ideas. Sometimes when you are too close to something you can’t be as creative.

Thanks, Dave

Suggestion:

Dave, go deep and strong:

7 Ways Your Landlord Will Screw You and Steal Your Money

Make it an in-depth tutorial, and offer it up in web and pdf formats. Make a video if you can.

That’ll work.

The idea would be to show prospective renters how landlords will try and getaway with their rental deposit and ways that you can protect yourself from the unscrupulous rental manager.

I tried this with my post yesterday – Why I’d Never Blog A Headline “Why Digg Sucks”.  I wasn’t that successful with it… 

:-(

No worries … we’ll just keep trying until we get the formula just right.

Want more?  There is an excellent entry over at Cornwall SEO entitled quite simply “Linkbait Articles“.  It is a collection of dozens of links from around the web that talk about – linkbaiting.

Robert Benjamin

 

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Becoming A Master Baiter

DIGGI was out and about, exploring the blogosphere and was actually looking for information on link baiting (or is that linkbaiting or link bait…) for research for a story that I’d like to work on and somehow managed to come across some posts on “Why Digg Sucks“.

As I started read the posts, some stretching back as a few years common themes emerged. But as I kept reading post, after post, after post – it was pretty damn clear that DIGG users LOVE DIGG. They will defend it to their death. They worship Kevin Rose and the rest of the DIGG team.

You should have read the hate comments directed at those webmasters that dared to even blog a post on “Why Digg Sucks“. Certainly I don’t want all that hate mail and clearly, you DO NOT want to be in the cross-hairs of any DIGG-fanatics.

So here are my reasons for why I would never want to write a blog post with a headline “Why Digg Sucks

  1. DIGG is good for your site, especially if a story just happens to get DUGG. Don’t complain if DIGG sends a gazillion visitors to your site, and you’re on a shared server, and your ISPs machines go down or cause major slow downs on the other sites. As some faithful, loyal as a dog DIGG users have said “it’s not our fault”. The claim is that if you don’t want the traffic, you should not have a website. Damn straight!
  2. DIGG users are NOT elitist assholes. That’s right. They are not elitist assholes, dammit! If they were, DIGG would not allow open registrations to the site, or they would force you to answer personality tests. So don’t ever, ever, ever call a DIGG user an elitist asshole. They don’t like it. Not one bit. Oh did we mention that Wikipedia has reported that “100 Digg users controlled 56% of Digg’s frontpage” as well “a niche group of just twenty individuals had submitted 25% of the frontpage content”. As I said some of this information is from a rather old post, you can find one great article over at over at SEOmoz — that’s where the Wikipedia article has cited as its source for those stats. Like to see for yourself who are DIGG’s Top 100 Users? You can do so over at Chris Finkes’ site. And so while the numbers may show otherwise (some of the people in SEOMoz’ screen shot still show up in the list on Chris’ site) I am now more convinced that ever that DIGG users are not a bad bunch of elitist assholes. Digg no longer provides their own Top 100 Users list. So I guess we could have just as easily called this post “Top 100 Reasons Why DIGG Sucks“. DOH! I wasn’t supposed to say that.
  3. DIGG users are smart, intelligent individuals as such they DO NOT click on advertisements that feature monkeys or sexy women. Uhhh…. OK. According to an April 9, 2007 post on Chitikas website, “DIGG traffic is more than 3 times Less Likely to Click on an Ad than Google Traffic“. So that must mean that Google traffic and users are somehow less intelligent than DIGG traffic and users. Makes sense, especially since DIGG USER ARE NOT ELITIST ASSHOLES they just don’t fall for all the gimmicky ads.

I could go into more details, but I’m sure the good DIGG users have heard it all before…

Robert Benjamin

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Why I’d Never Blog A Headline “Why Digg Sucks”

guarantee internet business blog

So unless you’re a prolific writer, and a creative genius it will probably take some time to come up with a killer blog post every day.

But I am about to share a technique with you that is guaranteed to provide you with an endless source of blog posts for your blog.  This techique is so successful, that I am using it on several blogs that I run with GREAT success!

The Technique Is…

You’ve seen TOP xx lists all over the place.  There is a list for everything, Top 10 List of Best Ways To… whatever you could want.

But do you know the one thing that is lacking in many of these lists?  Detail.  Content.  The meat!  In virtually 90% of the cases there is no content.  It’s a plain-jane list from 1 to xx that has a point, and a brief sentence or two about the point and that’s it.

Soooooo, what you could do is look at the oodles of lists out there.  Pick a few that are appealing – ideally you want to look at the number of comments received on the list and pick the top ones as those are the ones that generated the most impact (but remember – there is no guarantee that YOUR post will generate that much impact).

Look at each point, and quite simply – expand upon it.

For example, on my weight loss blog I wrote several lists years ago.  I’ve taken one of the lists and am converting each point into blog posts.  It is not difficult at all.  You CAN do the same with lists.  There are several bloggers doing just this (providing detail to their top xx lists) and they are attracting visitors.  While the lists themselves are great, they add even more value if you can expand up on them.

Think of it this way, is getting a list of Top 10 Ways to Boost Your Search Engine Rankings in point form with little to no explanation going to add value to your visitor?  OR is the same list, packed with solid information and perhaps examples as way of proof that the tips word more valuable to your visitor?  I would hope you answer the latter is more valuable.

Here is a great example of this at work in the make money online/internet marketing niche.

Alan Johnson over at The Rating Blog has dozens of blog posts which are nothing more than lists.  His latest series presents The Top Ten Traffic Triggers.  Rather than just give you a list, which is done and gone in one simple post, he’s broken each item in the list into its own story.

He’s given one post 10x the impact and has 10 well written posts that can be optimized for the search engines and social trafficked.  He has 10 posts that can be used for 10 days – the beauty is that each post could be written in a couple of days and time posted thereby feeing up time for the next set of Top 10 or Top 50 list!

Remember this – because it’s a series of 10 posts, his visitors will follow each post thereby increasing his page views, and visitor counts – win-win-win-win-win-win-win-win-win-win.

Each post is broken down into key sections:

  • Things every webmaster needs to know
  • Traffic potential
  • Short-term benefits
  • Long-term benefits
  • Investment vs. reward
  • Dangerous mistakes
  • Recommended approach

In addition, each post in this particular series ends with valuable suggestions on how to use the idea so he may present free methods, along with methods which require some type of investment on your part.

Don’t even think from an instant that this will only work for make money online or internet business/internet marketing – it can work for you in any niche:

  • Top 10 Songs
  • Top 10 Singles
  • Top 10 High Schools
  • Top 10 Colleges
  • Top 10 Universities
  • Top 10 Companies To Work For
  • Top 10 Weight Loss Methods
  • Top 10 Ways To Engergize Your Mornings
  • Top 10 New Years Resolutions
  • Top 10 Blogs

And the list can go on and on and on. 

Every item in this list could be expanded upon very easily. 

Take for example Top 10 Companies To Work For.  You could expand upon this list and provide some company data – are they public or private?  If public provide information on their stock, perhaps a who’s who of the company, if you can get information on the different departments they have, perhaps you can track down starting salaries in various departments… you see, there is a lot of information you could add to the post to make it UBER valuable to your visitors.

As with everything, if you decide to use someone elses list ensure you give them credit for the original post – it’s a nice thing to do and spreads good karma.  Besides remember the saying “what goes around, comes around”.

Next time you are struggling to come up with posts for your blog – look around the blogosphere in your niche, or other niches to see what bloggers are up to.  If they have a list, you could borrow the entire list (give credit where it is due) and expand up on the ideas to create unique posts for your blog.  If the list, on their blog, generated a lot of impact (many comments) there is a good chance that it will do the same.

Besides the impact it will generate, you will have several posts that can be distributed over the course of many days thereby captivating, and capturing your visitor to come back for more. 

If the posts are high quality, and present good content – they will be back not only to read the entire series, but will be back for more of the same.  Give them what they want!

Mohamed bhimji dot com

 

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Finally A Guaranteed Endless Source Of Posts For Your Blog

Jaarko Laine… Insane???

Jaarko Laine Insane

This is a short post…

So like Mo, I’ve got dozens and dozens of feeds in my RSS Reader.  I try to visit most sites on a daily basis (actually I’m obsessive compulsive, especially when it comes to things like e-mail, checking the blogs stats and reading blogs) and I happened to visit Jaarko Laine who is Insanely Interested in Everything.

Whatever.

So anyway, I’m reading, and here is an interesting post entitled “28 Ideas To Spice Up Your Morning” and I’m thinking – this could be cool, besides the early morning <CENSORED> I’ll pick up some other ideas on how to spend the first 8 to 12 hours of my day.

What a disappointment.

Get this, items #1 to 10 involve you doing one thing.  WAKING THE FCUK UP!  I mean WTF kind of advice is this?  Seriously.  I see the word “spice” I’m expecting something… well, spicy.

Number 1 is wake up early.  Ummm…yah, in order to spice up your morning… afternoon… evening… you bloody well better wake up!

Number 2 – take a shower.  Doesn’t everyone?  I guess he assumes that nobody takes showers in the morning.  Well, I guess if you blog for a living you could sit around in your birthday suit… which brings us to number 3, which is (you guessed it) GET DRESSED.  Damn.  Forgot that again.  And look, its 5:30pm.

I honestly don’t get this post at all – and I’m no damn conservative nut job either.

  • So what if I don’t get up early?
  • What if I don’t take a shower?
  • What if I want to walk around in my PJs or birthday suit and blog?

I don’t eat breakfast – guess I’m out of the running on 28 Ways to Spice Up MY Morning… besides he toilet bowlmissed “BRUSH YOUR FRIGGIN TEETH” since we’re getting technical on all the other points…

So do you somehow fail if you don’t follow the steps?

This reminds me of the guy from Second City (the television comedy show from years ago), the spaced out guy who would ask…

What is spaced out?  What happens when you’re spaced IN?  How does someone get spaced IN? — Just wish I could remember the show and the character.

Wonder if he was spaced out when writing that post… Jaarko, buddy – what were you thinking???

Anyway… Jaarko has some great posts – but 28 Ideas To Spice Up Your Morning is not one of them.

Robert Benjamin

 

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Jaarko Laine… Insane???

oibo dot orgWe are so behind it isn’t funny.  We’ve been working on a better way to create these blog postings for each blog carnival, and yesterday we finally thought we had it right – and it (the PHP code) went and blew up on us.  Not happy campers.  So we had to work it out manually — it’s not a lot of work, but visiting each site takes time and then we tend to get sidetracked and start particpating in that blog.

Also our apologies — in advance — due to some screw ups with Blog Carnival system there are duplicate here… yah, some same stories from last week showed up again this week.  But let me tell you, going through the articles this week – there are some real GEMS in here!

Soooo without any further delays, here is Issue 15 of the Internet Business Blog Carnival.  As promised, next week the regular podcast feature will be back along with our Editors Picks.

…btw, FCUK is not a “bad” word (as Mos’ son would say) – it stands for French Connection UK – the fashion house.  We just love using the word because it makes us feel bad.

Robert Benjamin OIBO dot org

Mohamed bhimji dot com

 

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Internet Business Blog Carnival – Issue 15

Vlogging Will Revolutionize Blogging

video blogging vlogging oibo dot orgVideo Blogging or vlogging is the buzzword of the day.

But video blogging is not new.  It’s been around since 2005, however as the technology (used to record videos) has improved it has opened the doors to more individuals.  You can get high quality digital video records that you can take with you for under $200.00 – combined with the portability a laptop offers plus wireless internet connections and internet cafes everywhere — you can be in constant contact with your blog (or vlog).

So where did video blogging start?  Where did it originate from?  WHO was the first video blogger?

Significant Events in the Development of Video Blogs

  • 2003, May 22 – Maurizio Dovigi, an Italian journalist, launches No Filter, the first European vlog.
  • 2003, June 15 – Nacho Durán launches the first (known) South American (Sao Paulo, Brazil) videoblog based on soundless loops made out of sequences of pictures daily taken from a portable webcam.
  • 2004, January 1 – Steve Garfield launches his videoblog and declares that 2004 would be the year of the video blog.
  • 2004, June 1 – Peter Van Dijck and Jay Dedman start the Yahoo! Videoblogging Group, which becomes the center of a community of vloggers
  • 2005, January – Vloggercon, the first videoblogger conference, is held in New York City.
  • 2005, July 20 – The Yahoo! Videoblogging Group grows to over 1,000 members.
  • 2006, July – YouTube has become the 5th most popular web destination, with 100 million videos viewed daily, and 65,000 new uploads per day.
  • 2006, July 5 – Host Amanda Congdon leaves Rocketboom over differences with her business partner Andrew Baron.
  • 2006, November – The Vloggies, the first annual videoblogging awards, is held in San Francisco.
  • 2007, May and August – The Wall Street Journal places a grandmother on the front page of its Personal Journal section.  In August she is featured on an ABC World News Tonight segment[20] showing the elderly now becoming involved in the online video world.

Source: http://en.wikipedia.org/wiki/Vlog

What is a Video Blog?

A Video Blog (or VLOG) can  be described, simply, as postings of videos on a website which encourages comments from the audience.  Though traditional blogs are designed to encourage comments, with VLOGS participation is required even more since the comments will tell the story behind the video and will encourage other visitors to the site to view the video and participate.

Video logs (vlogs) also often take advantage of web syndication to allow for the distribution of video over the Internet using either the RSS or Atom syndication formats, for automatic aggregation and playback on mobile devices and personal computers.

video blogging vlogging oibo dot org

What do Vlogs Offers than Blogs Don’t?

A vlog helps you to communicate with the audience and they can actually see the expressions on your face and hear the voice.  You can build a one-to-one relationship with your audience.  Why do you think the TV is so addictive?  Someone who is charismatic or even butt ugly will command attention – surely you must remember William Hung who was on American Idol from the third season of the television program?

William Hung Commands a Cult Following

Hung rapidly gained a cult following. A William Hung fan site, set up by realtor Don Chin and his wife Laura, recorded over four million hits within its first week. Hung subsequently appeared on several television programs including Jimmy Kimmel, On Air with Ryan Seacrest, Entertainment Tonight, The Late Show With David Letterman, Countdown with Keith Olbermann, The Howard Stern Radio Show, The Ellen DeGeneres Show, Dateline NBC, Arrested Development and CBS’s The Early Show. Hung was featured in several national magazines and newspapers; he was parodied on Saturday Night Live and appeared on Celebrity Deathmatch. He was reportedly invited to perform at MTV’s Asia Awards held in mid-February. Remixes of Hung’s audition performance topped song request lists at a number of radio stations. An online petition to get Hung back to American Idol included more than 100,000 signatures by late February. Hung was brought back to American Idol as part of a mid-season special titled Uncut, Uncensored and Untalented, airing March 1, 2004. The special documented what it was like to experience the audition process and, in Hung’s case, emerge as an inadvertent celebrity. Hung has become more famous than many American Idol contestants, being arguably one of the worst singers to grace the American Idol audition stage.

Source: http://en.wikipedia.org/wiki/William_Hung

William went on to get a record deal, and appearances in television, commercials and movies!

That’s the power of TV and that’s the same power that vloggers are looking to cash in on.

Lets look at another viral video that can be found on YouTube – I’m sure there are many other examples, but this one always sticks in my mind – the infamous “fat guy sings Numa Numa”.  The Numa Numa video has had over 13,000,000 (yes, that 13 MILLION) views and over 74,000 ratings! 

Here’s the video, for your enjoyment:

This video was embedded using the YouTuber plugin by Roy Tanck. Adobe Flash Player is required to view the video.

That’s the power behind vlogging.

video blogging vlogging oibo dot org

Before you jump into vlogging, are you sure you can easily convey your feelings?  You need to appear natural when vlogging.  With blogging you could “fake it” — but you can’t with a vlog.  So for a general blog, you can write about a topic using keywords to draw attention while for a video blog the video does it all – but it’s not just the video, it is the person behind the video.

I’ve seen some very entertaining videos, and others that are trying — but are faking it… yes, I know I said you can’t but these enterprising individuals certainly were able to!  They were dry, and lifeless.  The text was obviously scripted — which might be fine, but they spoke in monotone.  Boring.  I left the site as quickly as I arrived.

Video Blogs are ideal for news journalism. It is wonderful tool for delivering content like television content, and the list is never ending. Video Blogs help you to share the enthusiasm present in the content. This is revolutionary as before it was a quibble with words but now it is reality in the making.

John Chow, who is currently in China vlogs on his traditional blog on a regular basis.  The posts are entertaining and give you insight into life in another part of the world first-hand.

Here are a few posts from John Chows’ blog:

Another prolific video blogger is Vic over at Blogger Unleashed.  Here are some notable posts from Vic:

video blogging vlogging oibo dot org

Video Blogs help you to keep close to your family when you are away from home. You can share your infant’s first babble or the first steps with your parents. Nowadays reaching out through video blogging is easy and hassle free.  Forget sitting down the family to watching slides, or videos at home – post them to your personal website and let friends and family from around the world view them when they want.

Although we are getting a bit ahead of ourselves here – you really need to know what is a good camera and microphone to use plus some other neat tips and tricks, we’ll go over some Free Places to Host and Post Your Videos.  Videos can eat up bandwidth pretty damn quick – you certainly don’t want to host them on your site.  The most notable places to host are YouTube, and Yahoo Video – but there are many other solutions out there and we’ll present you with some great sites.

Robert Benjamin

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Vlogging Will Revolutionize Blogging