So you want to blog. You want the search engines to visit you every day. So you decide you will post every day. But rather than post once per day, you end up posting 2x, may be 3x per day (I posted as much as 5x per day… not a good idea).
Is that healthy? For you, or for your blog?
Or do you post once per day?
There are two ideas I’d like to present you with today.
The first idea is that your blog posts are like sticky notes. Each post on your site should be adding some value to your readers. That’s not to say you can’t have fun and joke around, you certainly should be doing this — but perhaps segregate your blogs so that one is used for a mix of business and pleasure, and another is for business only.
The second idea that I want to present to you today, in this post is this – Post ‘n Promote. Meaning if you’re a new blogger that is working on building your reputation and attracting visitors to your site, don’t post as frequently as 5x per day — keep it to a minimum of 2x per day and then promote both posts so that you achieve the maximum value from each post and each post stays as the first story on your front page for longer than a few hours.
You could do this – your first post could be more of a filler type post, something to fulfill the “pleasure” part of blogging. This could be a post that you may not need to promote as much since there is little value to the post.
Your second post is a more serious, business oriented post. This is the one you will promote, and because it’s now the FIRST post it will be there for atleast 24 hours and more people will get the opportunity to read it and respond to it.
What this means is that post once per day – maybe twice per day if you really have something important to say. Now let me explain why you should be posting only once per day (and some bloggers say 2-3x per week).
You post once per day, around 8:00am — or whatever time you choose. Now you can do a few things:
- Brainstorm for the next days post, or for a set of posts for the next few days,
- Surf the blogosphere to help with your brainstorming and at the same time read some interesting posts AND comment on the posts, thereby gaining a VERY valuable backlink to your site (potentially), contributing to the success of the blog and in turn contribute to your success as you are building your brand, name and awareness that you exist,
- Promote your blog through dozens of social media outlets, like Digg, Stumble Upon, Lucratives…
Now you could post 5x per day:
- Post… man, this is a GREAT POST! Nobody is doing this. This will help me get a lot of new subscribers to my blog alerts AND to my RSS feed!
- Post… shit, my fingers are getting tired.
- Post… damn, I thought blogging was supposed to be fun!
- Post… crap maybe I should outsource this?
- Post… brain dead. What was I posting about… oh well, I’ll publish it anyways.
…damn, too friggin burned out to promote… oh, did I mention that that last post was total crap and it will be that crap that visitors will see FIRST?
But how are you going to promote your posts? Are you going to Digg each one? Send a Stumble for each? Or use other social bookmarking methods? YOU’RE NOT! Because you’re too busy posting and not spending ANY TIME PROMOTING!
Visitor comes to your site, they see your first post at the top of your page (which is actually the last post you’ve made that day) and are not impressed. You see, your BEST post was the first one that’s waaaaaaaay at the bottom of the page. Visitors don’t want to have to search for information. So they see a crappy post and decide to leave within seconds of arriving. You’re outta luck.
I think that a blog post is much like a sticky note.
I use sticky notes at work, and at home when I want to keep some important information handy like a phone number or something that piqued my curiosity so I jot a note down.
Your blog posts are like sticky notes. Imagine covering your monitor with dozens of those things. How would you tell what’s important, and what’s fluff? You’d need to go back and review each note again and again and eventually you’d get so tired of it that you’d probably just throw them all out and start over.
Your visitors are doing this.
How Often Should You Publish Your Blog Posts?
Now post only once per day. That post is even MORE uhhh, sticky because you now have the opportunity to promote that post on many social media sites; which in turn brings more visitors to your site and they will probably stick around longer because that one post was of high quality and provided useful information.
That post will be at the top of your page for at least 24 hours, giving it time to be absorbed by the search engines and even more importantly by visitors to your site.
Doesn’t it look so much neater without all the clutter?
When you’re promoting on social media sites, you are still attracting search engines to your site.
Frequently when I examine my logs, I see visitors from Digg, Stumble Upon, Lucratives and other such services. I also see the search strings being used to find me, and in many cases social media sites are showing up with the link back to me – that is powerful!
Here are a few resources, and opinions on the same topic:
BlogClout raised an excellent point in the article mentioned above:
… Because 60-80% of your time should go on your blog promotion. Not writing. So if you can only put in 5 hours a week, and it takes 1 hour to write a decent post, than follow a weekly publishing schedule.
I would like to hear from you – how often do you post, and why? What have your results been? Have you set unrealistic expectations?