Rather than re-hash the entire post here, one search term that keeps coming up again and again in my stats is “double opt-in for wordpress” so it appears that there are quite a few people that would rather handle some level of their e-mail marketing in-house. There is absolutely nothing wrong with this. There are definately some pros and cons of DIY when it comes to e-mail marketing, but it can be done cleanly if you so desire.
Here are OIBO we use a fantastic little plugin from Watershed Studios called WordPress Email Notification Plugin. In fact if you look waaaaay up at the top right of the page you’ll see a place where you can sign-up for blog alerts. I’m running his script on the site.
Here is where the plugin was initially announced on Watershed Studios’ Blog.
The script is very easy to set-up and work with.
What I like most about the script is that it does provide you with a method of double opt-in for your WordPress install.
To manage my subscribers, I click on the WP Manage link and then on “Email Notification”.
The admin area is selft explanatory. If you’d like to see who has subscribed and confirmed their e-mail subscription, simply click on “Remove Addresses” to get a list of all your subscribers.
Bad Mo! I didn’t confirm my subscription!
Want to e-mail all your subscribers? Simple…
Finally you can set your preferences/settings as well…
The only thing I find kludgy with this great plugin is that if I want to change the content of the message, I need to edit the plugin and make my changes there. If you’re a webmaster that does not want to mess with the workings of a plugin, you may not like this plugin.
I find that it is very light-weight and does what I need it to do. It doesn’t handle any type of tracking etc., but that can be done quite easily.
If you know of a better plugin out there that can handle double opt-in for wordpress, and is (preferably) free – drop me a line so that I can try it out and provide a review here.