How Often Should You Blog?
Hi,
Blogging is fun! Would you agree? You get to read other peoples points of view on a wide range of topics. But when is it time to call it quits? Is 1 post per day enough? 2? 3? 5? Maybe 10 posts per day?
A lot of bloggers have written about this facet of the professional bloggers life. The guys over at CrunchGear, DailyGadget, TechCrunch, Boy Genius Report blog incessently but their blogs are about technology and the latest and greatest so they have to blog alot!
But what if your blog isn’t technology related? What if it’s internet business, or making money online or any of the other topics found under internet business or internet marketing? How often should you post?
From time-to-time I get a bit carried away, and post more than 3x per day — but most recently I’ve moved waaaay back and am posting between 1 and 3 times per day. Posts which are important might get posted the same day, but I make heavy use of the the WordPress Post Timestamp feature that I wrote about. At any one time, I generally have at minimum one weeks worth of posts ready to go.
Over at ProBlogger – http://www.problogger.net/archives/2007/03/01/34-reasons-why-readers-unsubscribe-from-your-blog/ - Darren talks about 24 reasons why readers unsubscribe from your blog. Here are the top 11 reasons as rated on ProBloggers’ site – but there are 34 in all and it is well worth the read:
- Too many posts (the post levels are too overwhelming) – 37
- Infrequent Posting (or the blog is effectively dead) – 29
- Partial Excerpts Feeds – 25
- Blog Changes Focus (too much off topic posting) – 23
- Too many posts that I see elsewhere (Redundant, Repeated or Recycled News) – 19
- Uninteresting Content – 16
- Irrelevant Content – 13
- The Blogger’s Ego – Too much self promotion – 11
- Low Quality Content – 11
- Too many posts that are too long – 10 – I talked about breaking down long posts into smaller posts just a few days ago…
- Negative blogging – 7
How many blogs are guilty of these? I know one blog that definately fits into the category of “too much self-promotion” and “negative blogging” — but I won’t expose them here, as much of a “devout” following this blogger has there are just as many people that can no longer stand him.
Here is a link to the original story – http://www.blogherald.com/2007/04/23/how-often-should-you-publish-your-blog-posts/ that inspired this post.
Regards,
Mohamed
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Great insights there. I think once per day is sufficient for a single author’s blog. If you have a lot of authors collaborating on all kinds of news and views, I can see 2-3 times per day.
A single person does have the ability to generate more than one post per day. So maybe the key here to take advantage of this is to start multiple blogs… They could link to each other, but would ultimately aim at hooking in different groups of like-minded people.
Hello Luke,
I agree with you. I am now working to minimize my blogging to 1x or 2x per day – once in the AM and once in the PM with any “urgent” stuff sent on an as-need basis. I’m also working on my “dot com mogul” site at http://www.mohamedbhimji.com so will transfer posts there that don’t really belong here.
Thanks again, for your feedback! I really appreciate it!
Regards,
Mohamed