I have had to break this down into two parts, because it’s too long for one post. So here is Part 1 about why I love Spam and why YOU should also embrace it!
I love spam. It’s great.
It’s not often you’ll hear anyone praising spam. Until today.
Ok, ok, ok — we all hate it. When I check my e-mail box for the numerous domains that I own, I have hundreds – if not thousands of spam messages. It had gotten to the point that I could not tell between real e-mail and spam. I remember not logging into one account or a week, only to find out when I did that there were over 1,000 e-mail messages of which 995 were spam!
Soooooo what kind of strategies can you use to fight spam? Here are two that have worked very well for me:
1.DO NOT put your e-mail address on your website in ‘plain text’. There are several other ways to give your e-mail address out. The one that seems to work very well is by creating a small GIF or JPG image and placing your e-mail address in there then displaying the image on your website.
2.Make use of FORMS. Rather than have your visitors e-mail the domain, create a form for them and have the form e-mail the domain OR another address. This is a very successful way for visitors to contact you. You
could should go one step further, and add a “verification word” (also known as CAPTCHA) to the form so that the form does not get abused (believe me, it will).
Now that we have talked about two simple ways to fight spam, let’s talk about why you may not want to chuck all your spam message away.
Am I crazy? Nope, just some common sense niche building techniques at work here.
You remember those supermarket tabloids, right? Have you ever leafed through them? Have you ever read the advertising in them? You know, it is pretty expensive to place advertisements in those magazines mainly because of the distribution they have and because people buy them. Now do you think that an individual will pay thousands of dollars per year to advertise in the tabloid, it if was not delivering results?
Advertising is only placed in magazines, newspapers – and tabloids – if they deliver results. Companies spend tens of thousands of dollars (if not more) ensuring that their advertising is delivering the expected results. They track and monitor everything that they do, nothing is left to chance. But you knew all this already.
I’m not trying to equate tabloid advertisements with spam — but I think you get the picture.
So why do I really love spam? Well you will have to wait until my next post.