An interesting article out of the Wired Blog…
Although paid clicks were up 3 percent, year-over-year, that still represents a dramatic falloff from the 30 percent to 40 percent growth rates of 2007, according to Bernstein Research analyst Jeffrey Lindsay.
The comScore report suggests that the downturn in paid clicks in January wasn’t an anomaly, and that paid clicks could continue to deteriorate. Still, ThinkEquity’s William Morrison argues that it’s something of a crock. He still expects a “solid quarter” despite weak paid click data.
So – is your business built on advertising AdSense and other paid click programs entirely? Are you adding any value to advertising or traffic you are selling? Where will you be if the downturn continues due to recessionary worries in the US?
Read the full article – http://blog.wired.com/business/2008/03/googles-paid-cl.html.