Niche Marketing 101 – Part 1


By now you have probably heard all about niche marketing and how niches are the “next big thing” – but in fact, niches are nothing new. Take a look around you at the bricks and mortar world of business. You see niches everywhere. From high-end, boutique style grocery stories that carry only organic products, to vegetarian restaurants that cater specific food taste – such as Japanese, South Asian or African. You’ll even see businesses that cater specifically to individuals with alternative lifestyles.

So how can all this diversification help you?

More and more, individuals are using the internet to find local businesses to meet their needs. At one time, consumers relied on newspaper advertisements, flyers from local businesses, and directories to find the product or service they needed. But today, they are computer savvy and are using the internet in increasing numbers to find what they need. Businesses which use a dual-pronged approach will see their customer base grow – both from local participation and international growth, especially if the service provided does not have boundaries.

But many businesses don’t have the marketing knowledge or expertise to reach a wide audience, so they hire search engine experts to help them. But even then, these services do not come cheap and many small owner-operated businesses may not have the resources or knowledge to find the right expert.

This is where you come in.

We have all heard and read about niche marketing. It exploded onto the internet marketing scene about several years ago with dozens of unique products like e-books, specialized product websites, mini e-courses and even web based audio and video products. These individuals saturated the market, soon everyone was trying to get in on the action Рbut what was missed was how the average joe (you and I) could make money with niche marketing. You see, what happened is everyone thought they could make a quick buck becoming a niche marketer by creating a product to sell to others.

This isn’t the way to get rich. Internet marketing is tough, but niche marketing to a specific industry is a little bit easier – don’t get me wrong, you still have to do your work to get ahead.

So how does niche marketing work?

Simple. Think about the example I gave earlier, high-end boutique style grocery stores providing only organically grown products. That is a niche, and it is one that is growing every day. Now how do you fit into this picture? What you would do is provide visitors to your website with the facts about organic products. Assume nothing, and start from the basics. Make a list of question you would want answered if you decided to start purchasing organic products. Here are a few suggestions to get you going:

  • What are organic products?
  • What is considered an organic product?
  • Who determines what is considered organic or not?
  • Are there any organizations which certify whether a product is organic?
  • Is there an association of organic farmers?
  • What are the best places to shop for organic products in your area or in major cities in the United States or Canada?

I will continue this article In Niche Marketing 101 – Part 2, where I will give you some information on what your next steps would be once you’ve established your questions.



About Rob 'n Mo

I'm a man of mystery. I like anonymity, but on the WWW there is not much of it...
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