Keyword Research and Content Is Still King

Is the brouhoha over about the recent Google EMD/PMD slaughter?  Everyone is screaming about it – from large sites that contained a lot of solid content and provided a good user experience to single page content sites that were rocking with their exact match domains and partial match domains.

Click that first link and the guys over at have this to say:

There’s no other way to put this…many of our sites have been decimated. We were averaging 6,454 page views a day on Saturdays/Sundays this month and this last weekend we dropped to 2,012 page views…a 69% drop in traffic. Our average earnings in the same period dropped from $134.62 per day to $43.59…a 68% drop in earnings.”


According to Matt Cutts this change affected 0.6% of websites.  You can read more about what the heck happened here, here, here and here oh and here.  Kidding about the last two links.

So it’s been a slaughter and nobody has been spared especially if you’ve used EMD’d or PMD’s.

Anyway… regardless of what Google has done (and will do) the name of the game is not micro-niche sites but more authority sites that provide good quality content and a great user experience.  This is the kind of sites advertisers want to advertise on.

Think about it.  If you were an advertiser, would you want to spend your advertising $$$ on the bad part of town with run-down buildings, and shady going-ons?  This isn’t to say that micro-niche sites are run-down or shady, but you get what I mean – right?  So back to the analogy, well would ya?  No.  Probably not.

Google is going through and cleaning the town the only way it can, drop those micro-niche sites off the face of Google.  Yes it also caught a lot of other quality sites but you will probably see some balancing over the next few weeks and sites that were not spammy will probably get some of their luster back.

There are a few options available to you however regardless of what you do you still need to perform good, solid keyword research and specifically on the buyer keywords or long-tail keywords that are and always will be the gold mine.

Over the years we’ve spent a lot on different keyword tools and have used the Google KWT quite a bit and it’s been a good friend – but about 2-weeks ago started working with the trial version of Long Tail Pro and it was phenomenal!  It was so good we decided to invest on the full version of it.  Best purchase we made in a long time.

Using some root keyword techniques, we came up with about 100 root keywords and went through those in about 1-2 hours and came up with about 50-60 very good product keywords that are highly searched for and should generate some good AdSense income along with Amazon sales.

We’ll talk about how we’re promoting these keywords – but lets say that in the last 48-hours we’ve got roughly 150-200 writers generating articles and product reviews for us along with having secured about 60 EMD sites.  Notice I didn’t say domains.  We’re not ready to spill the beans on what we’ve done just yet – but it’s nothing new.

Anyway LongTailPro has been a life saver because had we done things manually as we normally do it would have taken us more than 8-hours to find the keywords AND pare that list down to the 50 or 60 awesome keywords we found that we want to target.


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Exact Match Domain Names For Sale

On Flippa –

Or contact us by replying to this message and we’ll be in touch. is For Sale on Flippa!

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Cool Domain/Sub-Domain Webmaster Trick, Hack – Whatever

I can’t take credit for this hack, I read about it just a few weeks ago – but didn’t bookmark the site or note the person that mentioned it.  It’s a brilliant hack on domain names.

We all know that an exact match domain name garners more “sympathy” from Google and quite possibly other search engines but the cost of registering exact match domains can be daunting and quite possibly you may not get an exact match domain.

This is a pretty good trick.

Register a domain as “COM-something.COM (or net, or org) (the something could be PRICE, BESTPRICE, BESTPRICES, PRICES, REVIEW, REVIEWS – something that a potential buyer would be searching for as part of their search parameters – think like a consumer, you are one ya know).

Suppose your product you are promoting is the Emporio Armani Men’s AR2434 (a pretty nice watch, by the way) Chronograph Stainless Steel Watch and through some keyword research you decide for an exact match domain of but it’s taken (it’s not).  Darn, but hey you have registered COM-PRICE.COM (taken) or COM-BESTPRICE.COM (taken) or COM-BESTPRICES.COM (available) [ and are gone] so instead drop your site onto EmporiArmaniAR2434.COM-BESTPRICE.COM.

If you look at this at first glance you will probably see this:


Your keyword research will probably also show that when you have people searching with specific keywords they are probably looking to buy.  I know when I search for a product I’ll usually use <product name> best price or <product name> best prices or <product name> prices or <product name> price.

Very high probability that if you optimize right and the purchaser lands on your page you can ring up a sale since to them they’ve arrived at exact match product name dot com.

If you use this technique, I’d love to hear how it has worked for you.  Drop us a comment – we moderate them now, but if there is no spam we’ll approve them.

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Pingoat Is Now Pingler


We were HUGE fans of but now it’s gone.  You are redirected to


So we went looking for alternatives and found this post over at a site called Technipages.  Check it out…


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