On the last post I talked to you about the two dozen or so aged domains that Mo and I have and how we put up autoblogs on each site and are making shitloads of money for doing absolutely nothing on them. I’ll give you another hint as to what the sites are. Product review sites. And product review sites make shitloads of money. Whoops. I said shitloads of money twice. Three times now, if you don’t count the title.
Why do product review sites make money?
Think about it. Why did Hulk Hogan make a shitload of money while in the WWF? OK, not a good example - but think about it. When you’re out searching for the new Canon EOS Rebel XS 10.1MP Digital SLR Camera with EF-S 18-55mm f/3.5-5.6 IS Lens (Black) or the Canon PowerShot SD1100IS 8 MP Digital Camera with 3x Optical Image Stabilized Zoom (Blue) or the popular – Canon PowerShot SD780IS 12.1 MP Digital Camera with 3x Optical Image Stabilized Zoom and 2.5-inch LCD (Red) or whatever else you’re looking for, don’t you key in the main keywords for your product and hit Google to search for it?
Good product review will convert visitors to purchasers, but the reviews need to be good. You want to list the features and functions of the product. Go into details. People love details. What would you want to know about the product?
Add a lot of relavent content for your review, but research, research and do more research. Yes product reviews take time – but if you have a tightly focused niche and can write 20 – 50 very good reviews around 1,000 words in length you will attract buyers like flies to shit. Unfortunately people don’t like being sold for whatever reason, so don’t write your review like a late night commercial spinner who wants you to part with $199.99 for a bottle of vitamins that will help your erectile dysfunction problem. Write like you mean it. Then nail them at the end with the links to the product page (with YOUR affiliate links, of course).
Your reviews should be honest, but come on – honesty will not put money in your pocket. Being honest doesn’t mean you have to emphasize on all the negatives. You can leave them out or add a few to keep your review look realistic.
Add value to your reviews, and you will make the sale.
…I know what you’re thinking. But how do you think door-to-door vaccum sellers made money? Do you think they told buyers how much the vaccum bags were? Nope. Do you think they told the buyers how much parts and labor will be if their vaccum breaks? Nope. And do you REALLY think the hocksters on late nite TV selling love in a bottle, or the latest kitchen, or weight loss gadget are telling you the truth? If you can’t market – get out of the game and do something else.