We were initially going to give away the book – we did purchase PLR rights to it… but instead, we are going to convert this into a series of posts.

At the end of the series, we will provide you with the chance to download the PDF version of the book.

So what will we go over?

Here are the topics that we will post over the next few days:

 

1. Introduction to Squeeze Pages
2. The Squeeze Page System
3. What You Need Before Getting Started on Your Squeeze Page
4. Planning Your Squeeze Page Theme
5. How to Write a Squeeze Page that Converts
6. Tips on Increasing Your Squeeze Page Conversion Rate
7. Driving Targeted Traffic into Your Squeeze Page

You’ll find seven posts over the next 7 days, guaranteed.

Would you like the PDF?  All you need to do is comment on each of the posts over the next 7 days and at the end of the 7 days, we will e-mail you the PDF — complete with the source documents etc., so that you can do what you want with it.  Convert it into posts, like we’ve done.  Sell it — whatever YOU want!

Shall we begin?

Introduction to Squeeze Pages

Before you begin the attempt to build a successful list or create a powerful sales page, you will want to start with a introduction to Squeeze Pages.

In stark contrast to undifferentiated, unfocused home pages, Squeeze Pages focus specifically on capturing leads for a newsletter or making sales for a specific product – and make no attempt to give visitors a different option.

Another common word that is often used to describe Squeeze Page, is “squeeze page” (or “lead capture page”). A squeeze page is a page designed to get names and email addresses. Usually, however, a squeeze page is usually a smaller type of Squeeze Page, which usually has an opt-in form in sight when the page loads.

So what is important to learn in an introduction to Squeeze Pages? First, it is important to recognize that many successful marketers use these. If you plan to sell a product over the Internet, you will want to use one, too, rather than relying only on sidebar opt-in forms and unfocused pages that do not convey a single point and a single call to action.

Another important thing you will want to take away from this introduction to Squeeze Pages is that every Squeeze Page contains the same parts and is focused on a SINGLE goal – getting the visitor to become a subscriber or buyer.

These parts are as follows:

• an opt-in form (or sales prompt)
• a brief or lengthy introduction
• a picture of the list/product owner
• the signature of the list owner
• and a call to action (or multiple calls to action)

Determining which model will work best for you can simply only be done through testing. While many boast a conversion and attribute it to the shortness of their introduction (many will be one short paragraph), otherwise will boast a high conversion rate because they use lengthy, thorough, and compelling copy.

If there is anything you absolutely must take away from an introduction to Squeeze Pages, it is that you cannot create a Squeeze Page or squeeze page that isn’t focused.

Tomorrow the next topic up for discussion is The Squeeze Page System.

Remember – if you want the FULL PLR package that you can do ANYTHING with, comment (something of quality) on each of the 7 posts and we’ll e-mail the file to you.  Simple as that.  While you are at it… why not DIGG, STUMBLE, and SPHINN the series of posts?

 

Technorati Tags: build squeeze pages, instant squeeze pages, lead-pulling squeeze pages, squeeze page, squeeze page advice, squeeze page secrets

I’m sure you’ve seen the e-books, DVD or packages proclaiming “Secrets of the Squeeze Page“, or how about “Squeeze Page Secrets“.  In fact when I Googled the phrase “Squeeze Page Secrets” I received no less than 500,000 results.  On top of that there were three sponsored links above the results, and at least 7 AdWords ads with titles such as:

 

• Squeeze Page Genius
• Instant Squeeze Page
• Build Squeeze Pages
• Squeeze Page Advice

To satisfy my own curiosity, I visited a few of the sites to see exactly what they are selling and what type of bonuses they are offering.  Bonuses are a staple of most internet businesses.

Frankly I was shocked at what I saw… actually, I’m not shocked any more.  I fell for these marketing tactics for years and spent thousands of dollars on crap.  It’s the same people selling the same crap, and unfortunately people are falling for it.

Many of the sellers are still giving away Autoresponder Magic – which they claim is worth $97.00 — WRONG.  It’s not.  You can find it for FREE if you look around the web.  People are still trying to sell their products by giving away shit.  Pitiful.  What was more of a play on YOUR feelings was this part of the copy:

What the hell!?!?  This offer is not for everyone.  True, because what you’re selling is crap.  How about this line “…we are literally giving our lifeblood away for a few measly dollars…” – holy smokes.  What a crock of… well you know.  I’m fuming, hence the langauge.

The copy for this was a piece of, um art… though that’s not the first word that came to mind, but the only word I could think of that wouldn’t turn this post from general audience to adult.

Anyway.  I stepped away.  Got a breath of fresh air, and am ready to tackle this.

First let me say this – THERE ARE NO SECRETS TO SQUEEZE PAGES.

What Is A  Squeeze Page?

Quite simply, a squeeze page helps in generating leads.  The main purpoase of the site or page is to capture the name and e-mail address of the visitor that has found it.  Normally the squeeze page will not contain any links to any other page on your site or any off-site links.  You don’t want your visitor getting diverted to something else, lest they lose interest in your offer.

In order to entice the visitor to give you their name, and e-mail address the copy for your squeeze page must be good. 

CONCENTRATE ON YOUR HEADLINE!  This will be one of the most important parts of your squeeze page.  You want to draw your visitor into the headline and from there into the copy of the squeeze page.  You want to lead them into your opt-in box and convince them to give you their name and e-mail address.

What else does your squeeze page need?

• We’ve already mentioned that you need an attention grabbing headline.  You want to compel your reader to look down the page.
• Build the suspense.  Give them some teasers without giving away any secrets.
• Call to action – What do you want your visitor to do?  You want their name, and e-mail address – right?
• Lead them to the opt-in form.  That’s the main reason for your squeeze page.  You want to move that visitor, to a subscriber and into your sales funnel.
• Give ‘em something – the bribe.  Develop a product of your own, or offer something else which you have the right to give away as a trade.  Make it good thought! 

Ideally you will also give the visitor a free e-book or report.  You should try and get creative!  Suppose the site you’ve created is about golfing.  Spend a little money and get them 3 golf balls with your domain imprinted on them and send them to the subscriber!  That’s original!

Again – PLEASE if you decide to give something away – make it something of value.  If you must, pay to get something developed for you and give that away.  There are too many wannabe internet marketers that are giving away e-books that are 10 years old (yes, that’s right some of the crap that is being given away is old).

Although we are getting way ahead of ourselves here, you should be doing some level of testing using either multivariate or split testing to ensure that you are converting visitors to subscribers.  By testing you can help zoom into the best copy that will work to convert the most visitors.

You should aim for at least 30% conversion if you are using a plain simple squeeze page.  By adding audio and video you should be able to bring up your conversion rate to be as high as 50%

Your squeeze page should be integrated with your mailing list, or auto-responder.  Ideally it should be configured in such a way so that your visitor can not view the source code and jump directly to the “thank you” page and download the freebie that you are giving away.

If you have succeeded in getting your visitors name, and e-mail address – use it responsibly!  Don’t spam them, otherwise that list you have worked hard to develop will be whittled down to nothing.

Here is a sample squeeze page – there are a few elements that should not be on this page, can you spot them?

Along the bottom of this sample page you may not want to include so many links.  Otherwise this what a typical squeeze page will look like.

We most recently purchased Private Resale Rights to a package called Squeeze Page Secrets.  This entitles us to either sell it to others or GIVE IT AWAY.  We will give it away after we’ve had a chance to go through and modify the package to dump all the junk included.  The name of the package is Squeeze Page Profit System Volume 2:

Here is what the package includes:

• How your squeeze page headline needs to be written to entice every visitor to optin to your list (and it’s not what you might typically think).
• Where your optin form should be located on your squeeze page to pull in the most subscribers (and how many forms should be placed on your page for maximum results).
• The simple two step formula the top “gurus” use to create urgency in their optin offers (don’t do this and you’ll lose up to 47% of your leads instantly).
• The one critical mistake most marketers make when adding any sales copy to a squeeze page (and what you should NEVER do to your own page).
• The ONE highly-overlooked page element every squeeze page must incorporate if you really want to make BIG MONEY from your optin subscribers.

Could you use this?  Yah, I thought so.

 

Technorati Tags: build squeeze pages, instant squeeze pages, squeeze page, squeeze page advice, squeeze page genius, squeeze page secrets