Now is the time to start dig up those creative writing skills, and use them for the good of your business.
We are living in an age of information based marketing. Look around you – everyone offers reviews (information) of their products. Entire websites are devoted to product reviews — so why not use information to build your business?
Article writing, submissions and publications are the most popular and easiest way to spread knowledge and provide teaser information to drive visitors to your website.
There are many tools in cyberspace that you can use to make the process of distributing your articles easy — and unless you want to do everything by hand, I highly recommend automating this process.
Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:
- Confusing the reason to promote the articles with the reason to write them.In article writing, there are three key benefits: branding, lead generation and promotion, which are all part of your optimization efforts.
But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.
You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing good content. If you can not write, consider outsourcing the work. Check out eLance or Rent-A-Coder.
- Failing to maximize the promotional opportunities of article marketing.You already know that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles?
Mention keywords at strategic places. Just be sure not to overdo them. Using anchor texts is also an effective method.
Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large audience and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results is the benefit of having well written, and distributed articles.
But these things by themselves will not money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings, not just increase the number of visitors to your site.
- Publishing content that does not help your readers.Perhaps in the process of writing your articles, you are thinking that all that is you want is links back to your site.
Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting.
You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.
Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to follow the standard guidelines such as spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.
In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality content.
P.S. You can submit your articles to my article directory. Just click on the link!