OK – I’m guilty of writing HUGE l-o-n-g posts, but did you know that you can take your l-o-n-g posts and break them up into multiple posts?
This techique not only works on getting visitors to come back to your site but keeps the content flowing and thus the SEs heading back for more (and more, and more…).
Frequently when I start writing (I use TextPad – a GREAT program, you should buy it!) I just type. Whatever comes to my mind. When I’m done, I go back and look at what I’ve written and frequently find that the ideas within the text can actually be broken down into multiple posts.
Sure I could post one long post, but I guarantee that you will get bored quickly.
I remember being told by someone, can’t remember who right now, but the human mind can only stay on-focus on a lecturer for about 20 minutes. After that time, people start to fade… now I’m not sure if this is 100% accurate but I can vouch for myself. If I have to listen to anyone speak for an hour or more — I am gone!
Your writing will work the same way. You don’t want to go on, and on… give your readers bite sized chunks so that they can read and digest.
…well if I am to take my own advice, I better stop writing now otherwise I will loose you!