Understanding Search Engine Optimization

seo-search-engine-optimizationSEO – the holy grail.  Something that’s so difficult to accomplish that only a select few can do it and they charge tens of thousands of dollars to optimize your site.


SEO is not mysterious.  Search Engine Optimization is not difficult, nor is search engine optimization relagated to the elite.  Anyone can do it – you don’t have to go to a search engine optimization service to get the most out of search engine optimization marketing – but it’s how well it is done that makes the difference.

Example – on one of my blogs, in a very competetive niche I am easily able to get into the first page through organic search results by using easy search engine optimization techniques.  Some of my pages are indexed almost immediately after I’ve made the blog post and within 1-2 days maximum I see them on the first page of results.

The keywords are not uncommon either – they are popular keywords and there is a lot of competition for them plus there are AdSense postings for those keywords.

I think that I am doing something right.

When you’re working towards search engine optimization, there are a few key things.

First off if you’re SEO’ing your blog – make use of the plugin called All In One SEO Pack – well worth it!  You can find it here http://wordpress.org/extend/plugins/all-in-one-seo-pack/.

I won’t go into how to set-up All In One SEO Pack (remember SEO = Search Engine Optimization) there are a lot of tutorials out there for this plugin.

Some of the things you do have control over are on-page optimization – this is a very simple and successful SEO strategy.  But even before we head down that path lets look at what you want your SEO goals to be.  This will really define what you want out of your SEO efforts and will guide among other things keyword research to help you find the long-tail keywords or low-hanging fruit.

Lets pick a product – acai berry.

As you research your product, you will look at finding relavent keywords and you will prioritize those keywords.  For example if you come up with 50 keywords you want to prioritize those keywords and work around those keywords.  You DO NOT want to stuff your page with all 50 keywords, that won’t work and may get your site banned.

Next up is your domain name.  It is always beneficial to use the keywords as part of the domain.  So you could use something like:

  • acai berry scam
  • benefits of acai berry
  • Oprah acai berry
  • acai berry side effects
  • acai berry juice
  • acai berries

I highly recommend putting the research of a $60 billion company behind you (Google) by making use of this site https://adwords.google.com/select/KeywordToolExternal – but do other research as well.  For example, visit the top 10 sites for the various keywords and see what makes them tick.

Those keywords above – from the link above also.

Don’t limit yourself to Google (though it is the largest SE out there) use their results for various keywords and examine those sites META tags (more on meta tags later on).  You could even use their meta tags.

Do they have articles?  What are they writing about?  I hope you know where I am going with this…  It’s called MARKET RESEARCH.

Part of your SEO strategy will also be linking.  We’re talking about internal linking to other pages on your site using good keywords.  For example if you were writing about acai berries you could link to another article on your site about acai berry juice with the term acai berry juice as the text of the link.  This adds some juice (excuse the pun) to the linked page.

You also want to try and get inbound links – this is a topic that is a post all by itself and something I will post in the next day or so.

On page factors are next.  You always want to limit stuff like Flash/JavaScript and other types of technologies.  The acronym KISS (keep it simple stupid) wasn’t created for the hell of it.  Remember it, and remember it well KISS.  KISS.  KISS.  There – now I just may show up in the results when someone is searching for KISS the rock band.  :-)

There are off-page factors to consider as well, such as buying links and technology to consider such as the hosts reliability and how well they tackle SPAM.  If the site is known to send SPAM they could be blocked and any SEO efforts are wasted.

This post is getting towards 800 words so I’ll stop here and over the next few days we will go into a couple of topics:

  1. On-page search engine optimization
  2. Internal linking
  3. Link building

Tomorrow or the next day I’ll go into on-page search engine optimization and we’ll delve into the other topics over the next week.

Stay tuned!


About Rob 'n Mo

I'm a man of mystery. I like anonymity, but on the WWW there is not much of it...
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