Using Video Courses As Part Of Your Marketing Strategy

Apple iPodHi,

With the release of Apples’ iPod and video capable iPods and multitude of similar devices you can bring your previous PDF/e-mail courses into the 21st century by offering truly interactive content — what am I talking about?  Podcasts and video tutorials.

In main stream on-online or distance education, using video has been around forever.  I remember taking correspondence courses where you would meet at a school and you’d watch video with others taking the same course.  Today when you purchase any on-line course, video is always a given.  If there is no video, it quickly turns people away from the product.  Most people need to be taught — and while you can create a highly attractive PDF with lots of images, nothing beats video.

Online courses, or e-mail courses are an increasingly popular way for Internet Marketers to promote their products and services.  However many marketers are moving away from only text based courses.  For instance, they may offer a free text based course but you can “upgrade” and purchase a video course.

Using a video course allows you to add significantly more value to the product you are offering.

Many video courses are usually offered in multiple, short segments to keep the students interested in the topic.  For example, if you have a 10 or 15 part text based course, you may break it up into an equal number of video courses running 5-20 minutes in length.  Remember you don’t want to re-hash the text — that is, you don’t want to repeat verbatim what is in the text.  Draw the viewer INTO THE COURSE!  Involve them!

The creation of an video course should begin with a solid idea for a series of educational articles/videos which pertain to your business and will be of interest to your potential customers.  Video courses can be sold for profit themselves but if you are interested in using the courses as marketing tools you will most likely be offering these courses free of charge in an effort to entice potential customers to purchase your products or services.

Determining the topic of your courses is very important because it will dictate the success of your efforts.

For example, consider an online retailer of running shoes.  This business owner may to develop a series of courses on subjects such as training for a marathon, preventing injuries, increasing speed and running for fun. Each of these courses may contain a few segments which offer different perspectives on the subject.  These courses are ideal for this business because they are subjects which are likely to be of interest to the customers of the business.  Likewise a real estate agent may opt to offer courses on subjects such as understanding mortgage options, finding a lender or house hunting.  Again these are all subjects which are likely to be of interest to the real estate agents clients.

Internet MarketingOnce you decide on a subject for your course, seek out a qualified writer to create the content.  You could hire someone to do the writing, and then present the course yourself — most Internet Marketers will use this method.  Of course, you could write your own content also. 

By using a profesional writer, you will help to give your product a more professional appearance and tone.  The writer can assist you by creating copy which is informative and useful to your readers but is also well written, clear, concise and easy to understand.  If your niche topic is highly specialized you might have to provide the writer with product information as well as research materials to ensure the content is informative and accurate.  Additionally, you should review the content once it is completed to verify the accuracy.

As you distribute your course it is helpful to request feedback from the users upon the conclusion of the course. This is completely voluntary but when users respond they can provide you with useful feedback which will be extremely helpful if you intend to launch a similar marketing campaign in the future.

I found a great post while researching this article:

http://www.masternewmedia.org/news/2007/01/25/video_search_engines_and_online.htm

The post is a little old, but the information contained is still quite relavent.

Regards,

Internet Marketing

About Rob 'n Mo

I'm a man of mystery. I like anonymity, but on the WWW there is not much of it...
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