A few days ago, Richard Lee posted an excellent item on his blog entitles Big Red Fez, A Banana and PDF Title Branding. You can read it by clicking on the link.
His post got me thinking about pop-ups, pop-overs, pop-unders etc.,
They are annoying. So I took the advice he had (you had to read between the lines to understand what he meant by banana) and made a subtle change on the site. Did you notice it?
I will do away with the pop-up as well and see how my subscription rate goes with this small change.
I will report back in a few weeks.