Why Hire A Designer or Coder?

Pixeleyez.com DesignEarlier today I talked briefly about site redesign, and received a great comment from Tom over at StandOutBlogger:

I actually have a new blog that I am getting a custom theme for that will cost my $45 in total, and looks absolutely amazing! I bought the start of the design on DigitalPoint for $5 because it was not totally finished. Then I finished it off in Photoshop and sent it to my WordPress coder that charges me only $40 – the same guy that coded the design for StandOutBlogger. It just goes to show that you don’t have to spend even $100’s on a unique theme – you just have to know where to look.

Tom is absolutely correct.  While I still do recommend that you look for a designer, and coder to help you — especially when it comes to WordPress themes because there are multiple aspects to each theme, you do need to know where to look.  I was disappointed with what I found at eLance and Rent-a-Coder — they are not bad sites or places to help with projects, but I just had some bad luck with those that bid on my project.  You should look around before you decide upon a designer or coder.

Although you may not need a custom theme right away, it is something you need to think about.  A custom theme defines your site and sets it apart from all the others out there that are using the exact same template (and there could be hundreds, or thousands of sites using the same template).

It is a fact that most online business owners start with no money.  You tend to do everything yourself — the development, research and preparation of your first product, planning your marketing strategy, building of a website to cater to the product’s marketing needs – it’s all about you, baby!  But as your business expands you are going to find that the simple “homemade” site might not be enough to cover everything that you need the site to do.  The advantage is that if you define what you want your site to do, and how it needs to function you have the groundwork laid to have something built for you that can be used over and over again — the only thing that you may ever change are the graphics – which are much less expensive to have developed than a full site or theme.

Just remember this – there is a lot more to hiring a designer than just finishing up a job that you don’t want to do.

When you hire a web designer for a site redesign you are doing more than just handing over the “dirty work” to someone else.  In fact by spending some money you let the designer worry about the little annoyances that always evade the main picture and only come haunting when you’re halfway through the job.  They ensure that the site will work in IE, FireFox, Opera and other major browsers out there.  They can help you develop a site that will look good on a smartphone (like the great BlackBerry 8330 Curve that I have).  They ensure that the HTML and CSS is compliant with current standards.  Your designer and/or coder are an extension of your business – an essential part of it.

By handing work to a professional, it will allow you to stay focused on your site and give you more time to spend on your business strategy.

So when you really think about it, the designer is not just working for you but is really helping you develop and grow your business because the right design for your site will attract and retain visitors.

…and no, we’re not getting paid to promote any designer!


Tomorrow I’ve got a couple of great posts lined up for you:

  1. 5 Ways To Keep Visitors Coming Back To Your Site
  2. 5 Important Rules In Website Design

Stay tuned!

Mohamed Bhimji DOT COM OIBO

Image Credit – http://www.pixeleyez.com.  Please note that I DO NOT endorse this designer and will only endorse or recommend designers that I have worked with.  I liked the image, and used it providing proper attribution back to the site.

About Rob 'n Mo

I'm a man of mystery. I like anonymity, but on the WWW there is not much of it...
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