We were initially going to give away the book – we did purchase PLR rights to it… but instead, we are going to convert this into a series of posts.
At the end of the series, we will provide you with the chance to download the PDF version of the book.
So what will we go over?
Here are the topics that we will post over the next few days:
- Introduction to Squeeze Pages
- The Squeeze Page System
- What You Need Before Getting Started On Your Squeeze Page
- Planning Your Squeeze Page Theme
- How to Write a Squeeze Page that Converts
- Tips on Increasing Your Squeeze Page Conversion Rate
- Driving Targeted Traffic into Your Squeeze Page
You’ll find seven posts over the next 7 days, guaranteed.
Would you like the PDF? All you need to do is comment on each of the posts over the next 7 days and at the end of the 7 days, we will e-mail you the PDF — complete with the source documents etc., so that you can do what you want with it. Convert it into posts, like we’ve done. Sell it — whatever YOU want!
Shall we begin? As we promised, here is Day 4 and Planning Your Squeeze Page Theme.
Planning Your Squeeze Page Theme
Perhaps the most important part of creating a Squeeze Page is planning your Squeeze Page Theme. How you select your theme, of course, will all depend on how you plan to generate traffic.
If you decide to generate traffic through search engine optimization, planning your Squeeze Page Theme will entail finding phrases within your niche which have a high demand (aggregate search value) and a low supply (small amount of competing sites) and then creating multiple Squeeze Pages, each which is optimized around a different phrase.
If, on the other hand, you decide to generate traffic through pay per click (PPC) programs, such as Adwords, planning your Squeeze Page Theme will again entail tuning a number of different pages to fit the keywords you are purchasing.
This is actually where most people fail when they create a Squeeze Page: they don’t tune it to fit a specific audience. For instance, in the case of a Squeeze Page for a newsletter, they might start a newsletter about toys, but they only create one Squeeze Page and send all traffic to it. This is a big mistake.
Chances are, if you create a quality product or newsletter, it can benefit a number of people. So why not communicate the exact benefits they will derive from subscribing or buying?
If, for instance, you have a newsletter about Lego’s and toy blocks, so you group it under the loose heading of “toys,” a visitor who is looking specifically for information about either Lego’s or toy blocks will click off your page if they don’t see the direct connection to the exact topic for which they were searching.
Instead, you will want to setup a page centered around Lego’s and a page centered around toy blocks. On each page, you will want to communicate the specific benefits to joining the list for each of those groups of visitors.
Going one step further, in addition to planning your Squeeze Page Theme, if you are creating a Squeeze Page for a newsletter, you may also want to segment your list, so you can send information specifically about Lego’s to those who request it – and information about blocks to those who request it.
The next topic up for discussion is How To Write A Squeeze Page That Converts.
Remember – if you want the FULL PLR package that you can do ANYTHING with, comment (something of quality) on one of the 7 posts and we’ll e-mail the file to you. Simple as that. While you are at it… why not DIGG, STUMBLE, and SPHINN the series of posts?