How To Write A Lead-Pulling Squeeze Page – Part V

Saturday, June 14th, 2008 at 5:00 pm

Squeeze page Secrets

We were initially going to give away the book – we did purchase PLR rights to it… but instead, we are going to convert this into a series of posts.

At the end of the series, we will provide you with the chance to download the PDF version of the book.

So what will we go over?

Here are the topics that we will post over the next few days:

Introduction to Squeeze Pages
The Squeeze Page System
What You Need Before Getting Started On Your Squeeze Page
Planning Your Squeeze Page Theme
How to Write a Squeeze Page that Converts
Tips on Increasing Your Squeeze Page Conversion Rate
Driving Targeted Traffic into Your Squeeze Page

You’ll find seven posts over the next 7 days, guaranteed.

Would you like the PDF? All you need to do is comment on each of the posts over the next 7 days and at the end of the 7 days, we will e-mail you the PDF — complete with the source documents etc., so that you can do what you want with it. Convert it into posts, like we’ve done. Sell it — whatever YOU want!

Shall we begin? As we promised, here is Day 5 and How To Write A Squeeze Page That Converts.

How To Write A Squeeze Page That Converts

Most people have no (or simply the slightest) idea how to write a Squeeze Page that converts. Instead, they put together elements that they have seen used in other Squeeze Pages – but usually do not put them together in the same way the owner of the successful Squeeze Page did.

One major problem is copy. And that’s fine. Not everyone is going to be an excellent writer – never mind a copywriter. But as someone selling a product or trying to build a list, it is important that you know your strengths and weaknesses – and that you either spend the time to overcome them or hire someone else to do it for you.

With copywriting, for instance, it is important to use a mix of compelling sales points with powerful psychological triggers. Most people who create a sales page miss either one or both of those elements.

For instance, they might concentrate so much on building hype that they don’t actually explain what solution they are providing – and for whom they are providing it. If I don’t have a specific problem that your product solves, why would I buy it?

Now, if they fail to sprinkle in psychological triggers, such as “scientifically proven,” “guaranteed,” and “shocking,” no one will feel compelled to continue reading, as the benefits will have a low or average perceived value.

In addition to these two problems, some sales pages lack coherency and direction. The copy looks amateurish and it doesn’t slowly grind forward, breaking down the visitor’s resistance to the sale – and compelling him or her to buy more and more at each sales point.

Additionally, if there aren’t multiple calls to action – another form of psychological trigger – then a potential visitor might never feel compelled enough to pull out his or her credit card on the spot and make the purchase.

In addition to careful copywriting, there are other important things you must take into consideration when writing a Squeeze Page that converts. For instance, it is important to build a compelling case for a time-bound offer.

Now, this doesn’t mean you have to invent fake deadlines and constantly revise them each week. This is a good way to guarantee your complete loss of credibility in the shortest amount of time possible.

However, when planning your copy, you will want to make sure that you constantly urge the reader to act immediately by inserting a number of “calls to action,” as I’ve mentioned previously.

You may want to consider using fly-ins or pop-ups to create more urgency – or to make a time-bound offer. Perhaps you can use a countdown to build urgency (i.e., when someone arrives at your Squeeze Page, they have five minutes to purchase the product at the lowest price).

Now, if you’re creating a squeeze page, you might want to employ slightly different tactics. Rather than building a compelling case with multiple triggers and calls to action over the course of 1000 words, you may want to simply condense that all into a compelling headline and one paragraph of “benefits.”

For a completely free-to-join squeeze page, you more than likely wont have a considerable amount of resistance to joining, unless the visitor:

Doesn’t see any benefits; and
Suspects that you will sell their email address to spammers.

Both of these problems are relatively easy to overcome. In your headline, simply state the exact benefits they will receive for joining – as always, mixing in psychological triggers.

In your first paragraph of copy, give them a compelling reason to join now (i.e., the price might go up, the list might become private, you’ll get this amazing report).

Now, to overcome the second problems, simply include a short line under your opt-in form that explains that you will not – under any circumstances – spam them or sell or give away their email address and name.

The next topic up for discussion is Tips on Increasing Your Squeeze Page Conversion Rate.

Remember – if you want the FULL PLR package that you can do ANYTHING with, comment (something of quality) on one of the 7 posts and we’ll e-mail the file to you. Simple as that. While you are at it… why not DIGG, STUMBLE, and SPHINN the series of posts?

Robert Benjaming @ Internet Business Opportunities