You Can Make Money Blogging – Blogging 101

Blogging Blog for Money MMOHi,

I assume that you already know what a blog is all about – but if you’re new here or to the Internet or have NEVER heard about blogs (where have you been for the last gazillion years)…

A weblog (or simply blog) is a website that ‘publishes’ or features articles (which are called ‘blog posts’, ‘posts’, or ‘entries’), written by an individual or a group that make use of any or a combination of the following:

  • Straight text
  • Photographs or images (photo blog)
  • Video (video blog)
  • Audio files (audio blog or pod casts)
  • Hyperlinks to other content on the same blog or on another blog (AKA link love)

Blogs are essentially used for or as:

  • Online journal or a web diary, perhaps as a family website to keep other members updated on family happenings
  • Content management system for businesses looking for inexpensive ways to keep employees informed or to be used as a knowledge base system
  • Online publishing platform – like this site, and others like it

A typical blog and blog entry will have the following components:

  • Title – the title of the blog
  • Main body – the main content of the blog
  • Post date -the date and time of the blog entry
  • Category – the category that the blog belongs to
  • Post Title – the title of the post
  • Post Content – the content
  • Permalink – the URL of the full article
  • Comments – commentaries that are added by readers
  • RSS and trackback – links the blog back from other sites

Blogs can contain other items – these are known as widgets or plug-ins.  There are thousands for WordPress.

There are hundreds of types of blogs on virtually every topic:

  1. Political blog – on news, politics, activism, and other issue based blogs (such as campaigning).  Politicians are becoming more tech savvy and are starting to use the Internet and blogs.  Check out the US primaries.
  2. Personal blog – also known as online diary that may include an individual’s day-to-day experience, complaints, poems, and thoughts, and communications between friends.
  3. Topical blog – with focus either on a particular niche (function or position) that is usually technical in nature or a local information.
  4. Health blog – on specific health issues. Medical blog is a major category of health blog that features medical news from health care professionals and/or actual patient cases.
  5. Literary blog – also known as litblog.
  6. Travel blog – with focus on a traveler’s stories on a particular journey.  I know friends that document all their travel trips on their personal blog, since the information is more relavent since they’ve been there and done that — they get a lot of visitors to their site.
  7. Research blog – on academic issues such as research notes.
  8. Legal blog – on law (technical areas) and legal affairs; also known as ‘blawgs’.
  9. Media blog – focus on falsehoods or inconsistencies in mass media; usually exclusive for a newspaper or a television network.
  10. Religious blog – on religious topics
  11. Educational blog – on educational applications, usually written by students and teachers.
  12. Collaborative or collective blog – a specific topic written by a group of people.
  13. Directory blog – contains a collection of numerous web sites.
  14. Business blog – used by entrepreneurs and corporate employees to promote their businesses or talk about their work.  Hey…this looks like a business blog.  :-)
  15. Hamster BlogPersonification blog – focus on non-human being or objects (such as dogs).  I saw a hamster blog.  Really!  You just gotta check this out – http://fubearbear.blogspot.com/ - those damn hamsters are so cute (I had a hamster as a kid).
  16. Spam blogs – used for promoting affiliated websites; also known as ‘splogs’.  Gotta love ‘em.  NOT!

Most bloggers will blog daily – fanatic bloggers will blog hourly or MORE!  But if you’re blogging about something you are passionate about you will do so regularly. 

Did you know that the term “blogging” refers to the act of authoring, maintaining, or adding an article to an existing blog, while the term “blogger” refers to a person or a group who keeps a blog.

You and I are bloggers.

Today there are MILLIONS of blogs on in the Internet.  The numbers grow daily – hourly.  The availability of various blog software, tools, and other applications make it easier for just about anyone to update or maintain the blog (even those with little or no technical background) has made it easy for anyone to publish just about anything on the web.  You can embed audio/video as easily as typing out your post.  Because of this trend, bloggers can now be categorized into 4 main types:

  1. Personal bloggers – people who focus on a diary or on any topic that an individual feels strongly about.
  2. Business bloggers – people who focus on promoting products and services.
  3. Organizational bloggers – people who focus on internal or external communication in an organization or a community.
  4. Professional bloggers – people who are hired or paid to do blogging (aka ProBloggers).

Problogging (professional blogging) refers to blogging for a profit.  Probloggers (professional bloggers) are people who make money from blogging (as an individual blog publisher or a hired blogger).  There are LOTS of them around.

So how do probloggers make money?  Here are a few MMOs that probloggers take full advantage of:

  1. Advertising programs
  2. RSS advertising – programs like AdSense
  3. Sponsorship – such as getting FREE WEB HOSTING
  4. Affiliate Programs
  5. Digital assets
  6. Writing for other blogs for profit
  7. Donations
  8. Flipping blogs
  9. Merchandising – goes hand-in-hand with branding.  Stuff like t-shirts, mugs and other more original marketing and merchandising products
  10. Consulting and speaking – probably the BIGGEST money maker out there.  Some speakers can make hundreds of thousands of dollars to speak for 30, 60, 90 or 120 minutes!  You only need to do a few of these per year and you’re laughing.  But it take time, and patience to get to this point.  It’s tough to get there “overnight”.

The following are a few things that you need to consider if you want to be successful in problogging:

  1. Be patient. Problogging requires a lot of time and effort, not to mention a long-term vision.
  2. Know your audience. Targeting a specific audience or group is a key to building a readership.
  3. Be an ‘expert’. Focus on a specific niche topic and strive to be the “go-to” blogger on that topic.
  4. Diversify. Experiment with various add and affiliate programs that enable you to make money online (aside from blogging).
  5. Do not bore your readers. Focus on the layout. White spaces, line spacings, and bigger fonts make a blog welcoming to read.

It is possible to earn money from blogs.  You need to have the passion, and the right attitude in order to be a successful problogger.

…here is something “fun” for you…

That video has had OVER 3,000,000 views since December 31, 2006 – incredible!

All the best,

Mohamed Bhimji

About Rob 'n Mo

I'm a man of mystery. I like anonymity, but on the WWW there is not much of it...
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